New York Medical Malpractice and
Personal Injury Trial Attorney
Perhaps you`re searching for new
ways to generate calls
Perhaps you`re looking for new and innovative cutting-edge strategies that will take your legal marketing to the next level.
Perhaps You are frustrated with your current marketing efforts...
I know what you`re feeling. I have been in your shoes and I`ve struggled just like you. I understand your frustrations. I understand your goals and desires. In fact, I am a practicing lawyer just like you and not some marketing guy trying to sell you something.
I`m a medical malpractice trial lawyer practicing in one of the most competitive markets in
the country. The amazing thing is that with video marketing, I`m able to compete with
The biggest law firms in Manhattan.
Here`s how I got started creating video to market my solo practice.
In 2005 I was learning a concept called education-based marketing from two really smart people Trey Ryder and David Frey. At that time, few marketers were creating and posting educational information for online viewers. Their articles and blog posts focused on providing “help not hype” in an effort to satisfy the wants needs and desires of a marketer`s ideal clients and consumers by offering the information that they were looking for.
By the end of 2005 and the beginning of 2006, that`s exactly what I started doing. I created articles and blog posts and put them up on my website. These were great informative articles that helped people learn about different topics in the law.
Coincidentally, at the same time there was a small little website that came online that claimed that they were now accepting user generated video content. It also had a funny name, it was called YouTube.
There were no attorneys in the
country who were using it to teach
and educate people. Instead, some
enterprising advertising agencies
took their lawyer`s television
commercials and uploaded them to
YouTube, believing that some people
would voluntarily want to watch an
attorney TV commercial online.
The only thing I thought of when I
saw lawyer television commercials
posted on YouTube was “This is crazy.
Nobody in their right mind would
want to watch a lawyer television
I knew nothing about video, audio or
lighting. But I had an idea... Why
couldn`t I create a video that helped
educate my ideal client and
consumer? Wouldn`t it be a great
way to communicate a message in
the form of a video?
It took me weeks of frustrating effort to
figure out how to create a video. My kids
actually had to show me how to turn on the
Webcam on my Mac computer. It was
nothing more than a tiny pinhole camera.
The first video I ever created was the worst
video in creation.
The lighting was horrible. It was dark.
It was pixelated and grainy. There was reflection in my eyeglasses because I was sitting so close to the computer screen. I put up a projector screen behind me so people couldn`t see me shooting video in my home office.
When I finally figured out how to put this crappy, six minute video online, I began to get
calls from people who actually watched this video and were calling my office to ask me
questions about the information I discussed. I couldn`t believe it.
That was the beginning of the attorney video revolution. There are some people who believe that I was the pioneer of lawyer video marketing and the first lawyer in the country to create an educational message in the form of a video and put it online. Remember, we`re not talking about CLE lectures. We`re talking about bite-sized informative and educational videos that are designed to teach and educate my ideal clients and consumers and ultimately have them call me to learn more.
It was titled “How to hire a New York Medical Malpractice Attorney” and it was the spark that caused me to create what are now thousands of videos to market my solo law practice.
Currently, I have over 3000 videos to market
my solo law firm.
Over time I learned how to produce better
quality videos, and I soon realized that I
could begin helping other lawyers across
the country do the same thing that I was
doing for myself and my practice. I
partnered with an experienced video and
television marketer with over 25 years of
experience in calling viewers to action using
Together we created an affordable, turnkey program designed to help lawyers across the country create video content marketing programs that help their firms dominate their online video space.
What if I could show you the exact videos that have generated calls, clicks and most
importantly valid cases that resulted in over $ 12 Million in settlements and verdicts for my
The following are descriptions of case studies along with a link to the actual videos that initiated the clients contact with my firm.
Simply click the play symbol to view the YouTube video.
A number of years ago a young couple were about to experience the most joyous occasion
of their lives....the birth of their new baby.
During the course of labor and delivery they realized something was wrong. The doctors were frantic during the last stage of labor and delivery. The baby was born blue and immediately began seizing.
After two full days of testing, the doctors came to the brand-new mom and dad with terrible news...
Were sorry to tell you, but your baby has significant brain damage. We`re sorry to tell you that your baby has cerebral palsy. We are sorry to tell you that your baby will have significant developmental delays.
On day three, dad returned home from the hospital and went online to look for information about what was cerebral palsy. He found a video I created about developmental delays and cerebral palsy. He found that video compelling enough to want to pick up the phone and call me for more information.
After a thorough investigation, it turned out that they had a valid case. I started that lawsuit and we were able to settle that case through trial counsel for $5.1 million.
Let me share with you another story involving a 23-year-old woman who was diagnosed
with breast cancer. Her older brother believed that there was a failure to timely diagnose
and treat his younger sister. As a result, he went online to look for information about
failure to diagnose breast cancer cases.
He found a video I created about failure to diagnose breast cancer cases. He found that video compelling enough to call me to ask me questions. That prompted him to have his sister call me for even more information.
It turns out his sister had a valid case and I was able to start a lawsuit on her behalf.
Two years later the defense offered $750,000. We said no
They offered $1,000,000. We said no.
They offered $1,250,000. We said no.
The defense offered $1,400,000. We said no.
They offered $1.6 million. We said yes
A 30-year-old home health aide was taking a patient to the doctor`s office for a follow-up
visit. The van she was riding in was involved in an accident, causing her to hit her head.
Ironically, the accident happened right in front of the emergency room.
The hospital did everything right. They did all the right tests. They even performed an MRI of her head. “Everything was fine,” they said. They sent her home to follow up with a doctor if needed.
Six months later her vision got blurry. It continued to worsen day by day. Within two months she was blind in that eye. It turns out that the MRI of her head in the emergency room showed a brain tumor that was encroaching on her optic nerve. The radiologist at the hospital actually saw this. The only problem was that nobody told the patient about it.
This woman came to me after watching a video I created about a gentleman I represented who had lost vision in one eye.
This woman`s case generated a settlement of $1 million immediately prior to trial.
It was to be a routine procedure, a simple colonoscopy... Unfortunately, it wasn`t.
She was sedated and subsequently aspirated causing stomach acid to enter her lungs, a place where acid should never be. Unfortunately, the anesthesiologist did not notice, and the procedure continued.
It was not until the oxygen alarm went off that the doctors recognized something was wrong, yet they decided to only suction her mouth rather that inserting a tube into the airway to remove the acid.
After the procedure she was left in the recovery room after which she complained of shortness of breath. Still nothing was done for 45 minutes at which time an ambulance was called. She suffered from lack of oxygen, slipped into a coma and died 2 days later.
The surviving daughters were looking online for information and discovered my videos and reached out to me.
Had the doctors met the standards of care this tragedy would never had happened. The case settled for more than $500,000.
I received a phone call from a man whose mom had recently died following a routine
colonoscopy procedure. The medical examiner said something about his mom dying from
sepsis. The son went online to learn what sepsis is. He found a video I created titled “What is
That video prompted him to call to ask for more information. That call resulted in a valid medical malpractice case that generated a settlement of $395,000.
I want to share with you the story of a very sick elderly woman who was in the
intensive care unit. She required a feeding tube. The feeding tube had been in for almost 2
weeks when the doctors decided it was time to take it out, clean it and reinsert it. The
problem was that when they reinserted it, they put into the wrong place. Then they
restarted the traditional feedings.
This resulted in a massive infection known as sepsis and an untimely death shortly afterward.
This woman had five adult children and when they were told that their mom had sepsis, the eldest daughter went home after mom died, went online and typed in the following search term: “What is sepsis?”
She found a video I created titled “What is sepsis?” She found that video compelling enough to call me for more information.
After doing a thorough investigation, it turns out they had a valid case. Shortly after starting that lawsuit I was able to settle that case for $250,000. That generated an attorney`s fee of $74,020.14.
I received a call from Annie. She was frantic. Her dad had recently been diagnosed with lung
cancer and was in the hospital being treated. Because he was agitated, he was physically
restrained to the bed so he would not fall and hurt himself.
Annie received a call from the hospital one night letting her know that her dad had fallen out of bed, hit his head, and was now in a coma.
He died three weeks later from blunt-force trauma to the head.
Annie went online to search for information about falls from hospital beds and found my videos discussing that exact topic. Her call turned into a valid case.
I settled that case for $300,000 during mediation after finishing defendants` depositions.
Let me share with you the story of a mom who believed that her 15-year-old daughter had
improper dental care.
Her daughter had gone to the orthodontist for the purposes of evaluating whether she needed braces. The orthodontist determined that she needed to have certain teeth extracted in order to make room in her mouth to allow adult teeth to come down and put braces on.
This young girl went back to her dentist with specific instructions from the orthodontist about which exact teeth to pull. Six months later, upon returning back to the orthodontist for follow-up, it was learned that this young girl had two permanent teeth extracted instead of two baby teeth.
Later that day, mom went online to look for information about dental malpractice and found a video I created titled “Dental Implant Horror Story.” She found that video interesting and compelling enough to pick up the phone and call me to ask for more information.
It turns out that mom and her daughter had a valid case that I was able to settle for $97,500 shortly before jury selection. That generated an attorney`s fee for me of $26,659.49.
Let me share with you another dental malpractice story involving a gentleman whose
dentist failed to timely diagnose decay underneath his dental work. As a result of that he
needed extensive dental restoration.
How did this gentleman find me? He watched the same video as described above, “Dental implant horror story” that compelled him to pick up the phone and call to ask for more information.
I was able to settle his dental malpractice case for $150,000 which generated an attorney`s fee of $48,166.45.
I received a call one day from a gentleman down south whose mom had recently died. He
didn`t understand why she died but did know that she had foot surgery nine months earlier.
He went online to learn about podiatry malpractice in New York.
He called me after watching a video I created about failure to diagnose medical malpractice cases in New York.
It turns out that his mom had bunion surgery. The surgery was done properly.
The problem was that the foot doctor failed to recognize a postoperative infection. That infection went deep down into the bone. That`s known as osteomyelitis. The failure to diagnose her osteomyelitis ultimately caused her death.
My medical experts concluded that had the podiatrist timely recognized her infection and treated her, she would be alive today. I settled that case for $495,00.
A gentleman began to have difficulty urinating, and the doctor opened the scar tissue
within his urethra. This was a temporary fix and the patient was back weeks and months
later. The doctor decided to insert a stent into the man`s penis. Not only did he insert one
stent, but he inserted two stents.
What the doctor didn`t realize was that using stents in a young man was contraindicated, since they were known to cause severe pain every time he would get an erection. The doctor then decided to remove the stents, and in doing so tore apart the man`s urethra. He needed major reconstructive urological surgery that required a urinary diversion in order for him to urinate.
The hole to urinate was located between his scrotum and his anus and required him to sit down every time he needed to pee. This man came to me after searching online for information about urethral stents. He found a video I created about urology malpractice. He liked what he saw and then picked up the phone to talk to me.
I settled his case for $850,000 during mediation immediately before trial.
It is clear to me that since you have read this far, you clearly have an understanding that
video marketing is extremely powerful... when done right.
Video marketing allows your ideal clients and consumers to recognize that you have great information that they need to know.
Video marketing is a very powerful messaging tool that you can begin to use immediately... nut it must be done correctly.
Video marketing done right will set you apart from all the attorneys in your market who continue to talk only about themselves.
Our potential clients who are searching for information actually correlate our legal ability with the professional nature of our video. That`s not a fair assumption for them to make, but that's reality.
For those attorneys who think they can compel someone to call by simply using their iPhone to shoot and upload a quick and dirty video is mistaken. The majority of people watching that style of video will soon realize that those attorneys are not the right attorney for them and click away to find someone else.
Most attorneys need a plan in order to reach and achieve their video marketing goals.
The best way to reach your goals is to have someone who`s experienced help you
create a plan of action to get you to where you want to be.
The best way to reach your video marketing goals is to have someone experienced and knowledgeable about video marketing for law firms as well as the law to help you implement the strategies necessary to reach your video marketing goals.
We strive to help lawyers create video to market their law firms, and to help you reach your goals.
Here`s what I encourage you to do next...
1. Create an action plan of where you want to go with video
2. Then create a plan for how you want to get there.
Now that you`ve invested the time to learn about video marketing, We`d like to invest in you and create a video marketing plan for you right now, for free.
All you have to do is go to... www.lawfirmmarketingvideos.com or call 800-301-6925 and we can schedule a call right away.
We promise you 4 things:
1. There will be no sales pitch.
2. We will ask you questions about what you're currently doing with your marketing
3. We will give you tips and create a video marketing strategy that you can use
4. You that you will learn something new and that you will be better educated about what
you need to do next.
Thanks so much for reading and learning about video and all the great things you can do with it.
Gerry Is a practicing Medical malpractice and Personal Injury attorney in New York, who
has been using educational video to promote his practice since 2006.
Since then he has been able to directly attribute over $12 million in settlements & verdicts to his Video Content Marketing efforts.
In 2010 he teamed up with Harry Brockman Founder of NRV-Legal LLC to create the first truly turnkey video marketing program for attorneys based on Gerry`s groundbreaking video techniques.
Today after over 4000 videos produced and published for attorneys and firms across North America, their Content Marketing programs, allow virtually any forward-thinking attorney or law firm the ability to create and publish New Relevant Video Content consistently over time to get a leg up in their markets and practice areas.